405 W Superior St, Ste 707 Chicago, IL 60654
Dynamics 365 Market Insights
Gain real-time marketing capabilities for personalized experiences
Find and nurture more sales-ready leads. Connect sales, customer service and marketing teams by automating processes to make smarter decisions and maximizing Marketing ROI.
About Dynamics 365 Market Insights
Dynamics 365 Market Insights has been intricately crafted to empower professionals across Sales, Marketing, Customer Service, and Finance departments to proactively navigate their respective domains with ease and agility.
- Seamlessly amalgamate relational and operational data to resolve customer identities, while augmenting profiles through the integration of external data sources.
- Harness actionable insights through integrations with Microsoft and third-party applications, enabling personalized interactions at scale.
- Leverage prebuilt machine learning templates to discern trends, anticipate customer lifetime value, and endorse recommended actions.
- Safeguard your data integrity with a self-service, enterprise-grade Customer Data Platform (CDP) built on the robust foundation of Microsoft Azure.
Key features of Dynamics 365 Market Insights
AI-recommended Customer Insights
With Copilot integrated into Dynamics 365 Customer Insights, marketing teams gain the ability to effortlessly navigate and explore data using natural language commands. For instance, they can swiftly determine the most popular product category among customers aged 25–34 or analyze sales trends in a specific city by simply conversing with Copilot. Instant results are provided, enhancing decision-making efficiency.
Enhanced Campaign Ideation
Utilizing the campaign ideas feature, marketers can expedite campaign development, generating high-quality content more efficiently. They can swiftly generate campaign concepts based on initial topics and even produce preliminary drafts of blog posts, advertisements, or other content within seconds.
Refining Email Relevance
Delivering relevant email marketing content is crucial for engaging potential customers effectively. By leveraging AI, marketers can enhance email relevance by generating compelling text with a customizable tone based on provided key points.
Data Segmentation
Dynamics 365 Marketing Insights simplifies the process of creating or refining segments with Query Assist, a Copilot feature. Instead of mastering specialized query techniques, marketers can effortlessly describe target groups using natural language, saving valuable time.
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AI-recommended Customer Insights for Dynamics 365 Marketing
Market Insights utilizes various types of data to provide comprehensive insights:
- Search Data It gathers data from billions of searches conducted by web users who have opted in on Edge and IE browsers. Each data point is aggregated, anonymized, normalized, and transformed into signals and insights to protect the privacy of users who have chosen to share their data.
- News Data Market Insights gathers data from a range of international news websites. These sites are analyzed for inbound and outbound traffic to ensure they are frequently visited sources of information.
- Web Data Data is sourced from public websites including forums, blogs, and review pages, contributing to a holistic understanding of market trends and sentiments.
Engage Customers in Real-Time
Leverage the synergy of your data with real-time marketing capabilities and AI-driven productivity features to deliver personalized and interconnected customer journeys. For a seamlessly integrated solution, Dynamics 365 Customer Insights seamlessly integrates with other Microsoft Business Apps, facilitating alignment among sales, service, marketing, and additional teams.
- Drive real-time customer engagement – Craft Customer Journeys, enabling swift responses to customer interactions across various channels.
- Craft contextual journeys utilizing customer-triggered events to seize pivotal moments, enhancing engagement and optimizing conversion rates.
- Enhance results through A/B testing across journeys to ascertain the most effective content and journey paths.
- Engage customers via email, SMS, push notifications, and bespoke channels like WhatsApp.
- Implement dynamic flows using Power Automate that prompt recipient action by delivering personalized reminders until a response is elicited.
Simplified Event Management
- Effortlessly handle various types of events - whether online, on-site, or hybrid - by streamlining event management processes within a unified system.
- Benefit from native integration with Microsoft Teams Live Events for seamless coordination and execution.
- Save time and resources by automating the distribution of registration confirmations, payment details, reminders, and other essential messages to participants.
- Engage customers via email, SMS, push notifications, and bespoke channels like WhatsApp.
- Drive attendance by effectively promoting events and enhance engagement by sending follow-up messages to nurture participants post-event.
More Aligned Marketing and Sales
- Utilize Customer Insights to establish a standardized scoring model for consistent lead qualification and identification of sales-ready leads.
- Employ an automated scoring model leveraging interactions, demographics, and other pertinent criteria to identify leads effectively.
- Assign weighted scores to each action, and decrement values in the absence of recent engagements to ensure active leads are prioritized.
- Automatically alert sellers when lead scores surpass predefined thresholds, ensuring timely attention and maximizing conversion opportunities.
- Leverage pre-built analytics to monitor key drivers for lead generation and qualification, fostering alignment between sales and marketing teams.
Build future ready Marketing strategy with Dynamics 365 Market Insights
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